Brand Identity
RWB Adria Chicago Soccer Club

RWB Adria Chicago Soccer Club was established in 1959 and has since gone on to write a very prestigious histroy. Within the soccer world of the city of Chicago, there are few people that don't know of said club which is said to be the "most winning club in Illinois". In recent years, RWB Adria has won several national and regional championships.

Our part was to enhance the existing club brand. We started from the existing logo and took a look back at the development of the logo through the decades. After the adjustments, the core of the identity remained the same but a modern look and feel was added. Alongside these additions, two stars were added (per US tradition) to represent RWB Adria's two national championships at the time. The bright yellow color was adopted into the brand and was used for pre-match gear. All uniforms and training gear were designed by Adria Creative alongside existing materials provided by club sponsors Lika Sports and Select.

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